{"product_id":"9780714843377","title":"It's Not How Good You Are, It's How Good You Want to Be","description":"\u003cp\u003e\u003ci\u003eIt's Not How Good You Are, It's How Good You Want to Be\u003c\/i\u003e is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.\u003c\/p\u003e\u003cp\u003eThe world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.\u003c\/p\u003e\u003cp\u003eThis uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.\u003c\/p\u003e","brand":"Arden, Paul","offers":[{"title":"Paperback \/ softback (Business)","offer_id":44100578574560,"sku":"","price":11.97,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0330\/3125\/8248\/files\/BNCImageAPI_607aa6bb-7475-4e57-a0b4-fe2324841d51.jpg?v=1690205579","url":"https:\/\/agricola-street-books.myshopify.com\/products\/9780714843377","provider":"Agricola Street Books","version":"1.0","type":"link"}