{"product_id":"9781400201839","title":"Building a StoryBrand","description":"\u003cp\u003e\u003cstrong\u003eMore than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by \u003cem\u003eNew York Times\u003c\/em\u003e best-selling author and marketing expert Donald Miller. And they are making millions.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIf you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.\u003c\/p\u003e\u003cp\u003eIn a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.\u003c\/p\u003e\u003cp\u003eThe StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eBuilding a StoryBrand\u003c\/em\u003e, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.\u003c\/p\u003e\u003cp\u003eHis proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. \u003cem\u003eBuilding a StoryBrand\u003c\/em\u003e does this by teaching you:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe seven universal story points all humans respond to;\u003c\/li\u003e\n\u003cli\u003eThe real reason customers make purchases;\u003c\/li\u003e\n\u003cli\u003eHow to simplify a brand message so people understand it; and\u003c\/li\u003e\n\u003cli\u003eHow to create the most effective messaging for websites, brochures, and social media.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, \u003cem\u003eBuilding a StoryBrand\u003c\/em\u003e will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.\u003c\/p\u003e","brand":"Miller, Donald","offers":[{"title":"Paperback (Business)","offer_id":44761069617376,"sku":"","price":12.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0330\/3125\/8248\/files\/BNCImageAPI_d5b1fc12-554b-4aa0-9763-7845ac59d446.jpg?v=1707491707","url":"https:\/\/agricola-street-books.myshopify.com\/products\/9781400201839","provider":"Agricola Street Books","version":"1.0","type":"link"}