{"product_id":"9781449305178","title":"Running Lean","description":"\u003cp\u003eWe live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.\r\n\u003c\/p\u003e\u003cp\u003eWhat we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of \u003ci\u003eRunning Lean\u003c\/i\u003e.\r\n\u003c\/p\u003e\u003cp\u003eIn this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a \"product\/market fit\" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.\r\n\u003c\/p\u003e\u003cp\u003e\u003ci\u003eRunning Lean\u003c\/i\u003e is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.\r\n\u003c\/p\u003e\u003cul\u003e\r\n\u003cli\u003eFind a problem worth solving, then define a solution \r\n\u003c\/li\u003e\n\u003cli\u003eEngage your customers throughout the development cycle\r\n\u003c\/li\u003e\n\u003cli\u003eContinually test your product with smaller, faster iterations\r\n\u003c\/li\u003e\n\u003cli\u003eBuild a feature, measure customer response, and verify\/refute the idea\r\n\u003c\/li\u003e\n\u003cli\u003eKnow when to \"pivot\" by changing your plan’s course \r\n\u003c\/li\u003e\n\u003cli\u003eMaximize your efforts for speed, learning, and focus\r\n\u003c\/li\u003e\n\u003cli\u003eLearn the ideal time to raise your \"big round\" of funding\r\n\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\u003cb\u003eGet on track with The Lean Series\u003c\/b\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\nPresented by Eric Ries—bestselling author of \u003ci\u003eThe Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses\u003c\/i\u003e—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.","brand":"Maurya, Ash","offers":[{"title":"Hardback (Business)","offer_id":46684514189536,"sku":"","price":16.2,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0330\/3125\/8248\/files\/BNCImageAPI_3a86fca9-93d5-45a2-bedf-7e58b0ddfbf2.jpg?v=1732900745","url":"https:\/\/agricola-street-books.myshopify.com\/products\/9781449305178","provider":"Agricola Street Books","version":"1.0","type":"link"}