{"product_id":"9781608689040","title":"Stories Sell","description":"\u003cstrong\u003eWIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples, \u003cem\u003eStories Sell\u003c\/em\u003e reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually \u003cem\u003ewant\u003c\/em\u003e to hear. Topics include:\u003cbr\u003e \u003cbr\u003e • The three elements of a winning story: stakes, suspense, and surprise\u003cbr\u003e • Finding the right narrative structure (and why beginning at the beginning isn’t always the best method)\u003cbr\u003e • The power of being vulnerable: how admitting your mistakes can build rapport with audiences\u003cbr\u003e • When and how to use humor\u003cbr\u003e • Zigging while others zag: making yourself stand out from competitors\u003cbr\u003e \u003cbr\u003e Whether you’re an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive, \u003cem\u003eStories Sell\u003c\/em\u003e will teach you to find your voice and get your message across for maximum impact and profit.\u003cbr\u003e","brand":"Dicks, Matthew","offers":[{"title":"NEW Paperback (Business)","offer_id":47551391465696,"sku":null,"price":30.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0330\/3125\/8248\/files\/BNCImageAPI_e4c5b2b6-7cc0-45f7-bd04-72e57d0a4364.jpg?v=1751482167","url":"https:\/\/agricola-street-books.myshopify.com\/products\/9781608689040","provider":"Agricola Street Books","version":"1.0","type":"link"}