{"product_id":"product-gid-shopify-product-9878359376096","title":"The Problem with Penguins: Stand Out in a Crowded Marketplace by Packaging Your BIG Idea","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWould you like to attract more high-quality customers and make a lot more money? If so, The Problem with Penguins, written by Bill Bishop, author of the bestseller How to Sell a Lobster, can help you with your penguin problem! Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea. In his trademark fun and entertaining style, Bishop explains: Why most companies will never stand out in their marketplace, and how to avoid a similar fate; Innovative methods to create a BIG Idea, something new, better, and different, even in the most traditional companies, industries and product\/service categories; A step-by-step process to brand and package your BIG Idea; How to develop BIG promotional ideas to attract more high-quality prospects; Twenty-first Century \"packaged\" marketing techniques to sell your BIG Idea easier, faster, and for more money; Strategies to bring your BIG Idea to market faster and easier, while overcoming inertia, procrastination, and negative thinking; plus Dozens of real life examples of successful BIG Ideas created by entrepreneurs in many different industries. Start today to build a great business and stand out from the other penguins in your industry!\u003c\/span\u003e\u003c\/p\u003e","brand":"Bishop, Bill","offers":[{"title":"Paperback (Business)","offer_id":53195022434528,"sku":null,"price":11.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0330\/3125\/8248\/files\/51vZf7cHS4L_e529d0b0-085a-4132-aa30-2268e6d39295.jpg?v=1782226712","url":"https:\/\/agricola-street-books.myshopify.com\/products\/product-gid-shopify-product-9878359376096","provider":"Agricola Street Books","version":"1.0","type":"link"}