{"product_id":"the-80-minority","title":"The 80% Minority","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNot a Contradiction in Terms\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWomen control 80% of the consumer dollars spent in North America. But a groundbreaking Canadian consumer study shows a huge gulf exists between the way women feel they ought to be treated by businesses and the way they are treated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith her trademark wry wit and observation, Joanne Thomas Yaccato explains the reality of women's consumer DNA. Through \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 80% Minority\u003c\/span\u003e\u003cspan\u003e, she provides a critically important “gender lens” that companies need to develop in order to create authentic products, services and business strategies that fully engage the attention and loyalty of women consumers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBoth small and large companies are used as a backdrop to illustrate the full spectrum of approaches to better meeting the needs of women consumers. All of these companies share one thing in common: they have established meaningful and long-term relationships with women and, as a result, have propelled their businesses to new heights.\u003c\/span\u003e\u003c\/p\u003e","brand":"Joanne Thomas Yaccato","offers":[{"title":"Hardcover \/ Business","offer_id":55016057897184,"sku":null,"price":22.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0330\/3125\/8248\/files\/41W4EEB1PJL._SY445_SX342_ML2.jpg?v=1789926770","url":"https:\/\/agricola-street-books.myshopify.com\/products\/the-80-minority","provider":"Agricola Street Books","version":"1.0","type":"link"}