The Poilievre Project

As Pierre Poilievre closes in on power, journalist Martin Lukacs reveals the playbook behind his rise and exposes his radical vision for reshaping Canada.

Masquerading as an anti-establishment firebrand, Poilievre aims to ride anger about inequality and the cost-of-living crisis into office, then hand the keys to the corporate elite.

Drawing on investigative research and first-hand reporting, Lukacs reveals how Poilievre has built a political machine with the backing of tech oligarchs, real estate tycoons, oil barons, and Bay Street billionaires—all poised to profit from a Conservative government in Ottawa.

With sharp and biting analysis, Lukacs traces Poilievre’s trajectory from his early embrace of free-market fundamentalism to later efforts to rebrand his agenda of deregulation, privatization, and cutbacks as worker-friendly populism.

He warns that Poilievre’s commitment to a rapid-fire corporate makeover of Canada could cost the country dearly—from cherished public institutions to hard-won social programs to a liveable planet.

Praise for Martin Lukacs’s The Trudeau Formula:

“Brilliantly maps the inner logic of the Trudeau years.” —Naomi Klein

“A helluva book—sharp and underrated.” —Paul Wells

“A splendid critical study.” —Jeet Heer

“Reads at times like a political thriller.” —Montreal Review of Books